Couric to "humanize" the news
Katie Couric spelled out the formula of why her news show will fail. In her own words, she
"...hopes to bring a "humanistic, more accessible" approach to her job when she takes over as anchor and managing editor at "CBS Evening News" in September, she said Thursday.Those are the exact reasons I won't be watching. I want the news, just the news. Then I can apply my own whacked out commentary to whatever is going on. Just give me the facts, Katie! I'll take it from there!
Addressing the annual convention of CBS affiliates, Couric predicted that the "pretentious era" of the evening-news anchor is going to be a thing of the past.
"The audience is more sophisticated than we give them credit for -- they don't want a mechanical Ted Baxter," said Couric, whose last day as co-anchor of NBC's "Today" was Wednesday. "I'm a serious, caring, compassionate person. I hope that comes out. ... People want a multidimensional (news anchor) and not someone they can put in a box."
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