Isn't It Rich

"He who shall introduce into public affairs the principles of primitive Christianity will change the face of the world." Benjamin Franklin

Saturday, July 28, 2007

Doing The Most Good

My daughter works for The Richards Group, which is one of Dallas' premier ad agencies. One of their clients has an ambitious and inspiring credo that would make most Christians embarrassed for want of doing good works for our fellow man. Here's their "brand manifesto" and see if you can guess which organization it identifies:

I am doing the most good.
I am hope.
I am compassion.
I am strength.
I am faith.
I am doing the most good.
I serve a community.
A region.
A nation.
A world.
I serve heroes.
I serve victims.
I serve a sovereign God.
I am doing the most good.
I am an Army.
Drafted by the Creator.
Commissioned by a man who defied death.
My enemies are despair and destruction.
My ammunition is grace and mercy.
My allies are generosity and benevolence.
I am an Army.
Helping others be all they can be.
I am doing the most good.
I feed empty stomachs and hungry souls.
I rebuild ruined homes and shattered lives.
I am a willing listener for a veteran with stories to tell.
I am a bottled water and an encouraging smile for a weary firefighter.
I am an answered prayer.
A silver lining.
A second chance.
I am doing the most good.
I am a humble steward of other people’s generosity.
I am a grateful courier of a stranger’s kindness.
I am the faithful executor of others’ goodwill.
I take my responsibility seriously.
I am blessed.
I am a blessing.
I am doing the most good.


Not many organizations can lay claim to such noble aspirations. I daresay that most churches fall way short in fulfilling these Godly duties to those in need. Can you guess which organization makes these claims?

It's The Salvation Army. Give their site a visit and see what all they do. Of all the charitable organizations out there, these guys really are doing the most good!

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